Burna Boy x boohooMAN.com

AW20 ‘Face Of’ campaign.

Co-designed collection, creatively led by Burna Boy in conjunction with the launch of his ‘Twice As Tall’ album.

Project lead on talent wrangling, all negotiations, full deal, talent liaison from start to end and follow through of a full 360 global marketing roll out alongside boohooMAN’s first bricks and mortar pop up space.

With this collection we opened the market in Nigeria with an exclusive drop on Nigeria Independence Day.

Topline sales: 124 lines on site - £146k across launch day on app exclusive only. £900k full week projected sales